PAIN POINT: GROWING FROM A ONE-TO-ONE MODEL TO A SCALABLE CONTENT DISTRIBUTION PLATFORM
After 20 years as a coach to Fortune 500 brands and business leaders, entrepreneurs and changemakers, this coach was ready to take her methods to the masses but needed help to shape that future.
We evaluated the existing brand and product set and sought input from key stakeholders to find the most compelling growth opportunities. Her high-touch style and manual business model was limiting growth of the existing product set. We developed a brand positioning, value proposition, audience segmentation and buying journey model that would drive online sales and serve an affinity community. The robust content strategy and media placements drove reach, engagement and revenue for the new on-demand curriculum.