Beliefs reflect who we are as individuals, but they’re also the common denominator of being human. In our own ways, all of us are already part of something – an idea, a conversation, a movement – that’s bigger than we are. It’s a feeling, like love or peace, that we all understand in our own way. And we’re drawn to others who share that sense. When your brand is centered around a belief that genuinely resonates with people, they’re empowered by it as much as they empower it.